I design, engineer, and ship high-converting web experiences, interactive lead magnets, and AI-driven growth systems. Over the last 12 years, I've helped SaaS and tech teams (Copysmith, Rytr, Frase, Uplight, Uber) turn marketing ideas into production code in days instead of sprints—driving outcomes like a +5% signup lift across seven-figure traffic.
Approach of an engineer, eye of a designer, curiosity of a marketer.
Office Hours' current homepage asks specialists to sign up before knowing what their time is worth or whether demand exists for their niche. I rebuilt the above-the-fold experience with a toggleable Before/After view and an interactive rate estimator that calculates hourly consultation earnings in real time.…
The Conversion Leak: A vague headline ("Earn income sharing knowledge") paired with a passive search bar and a generic "Sign up" button creates too much friction for high-earning researchers, clinicians, and executives.
The Growth Mechanic: Prospects select their industry, specialty, and seniority to see an instant hourly rate benchmark ($200–$600/hr) and live demand signal, dynamically updating the CTA (Claim your $400/hr profile →) to carry their profile inputs straight into onboarding.
Farmers search for specific operational math long before they shop for accounting software. I built four interconnected tools for Ambrook spanning top-of-funnel profit diagnostics, acreage expansion modeling, and bottom-of-funnel QuickBooks switching.…
01 · Profitability Calculator: "Is your farm actually profitable?" — Top-of-funnel diagnostic that surfaces true per-enterprise margins.
02 · Expansion Simulator: "Should you farm another 100 acres?" — Models land financing, equipment load, and cash-flow break-even math.
03 · QuickBooks vs. Ambrook: "Is QuickBooks holding your farm back?" — Bottom-of-funnel interactive comparison showing where generic bookkeeping breaks down for agriculture.
04 · Corn vs. Soybeans: "Which pays better on your acres?" — Interactive crop simulator comparing input costs and yield margins per acre.
As Frase expanded beyond traditional SEO into Generative Engine Optimization (GEO), we needed a faster way to show visitors how they appear in AI search. I helped design and build a free homepage audit where anyone can drop in a domain and get an instant GEO score with ranked fixes—no email required.…
The Experience: Pulls live site data through Frase's product APIs to generate an overall GEO readiness score, category breakdowns, and prioritized recommendations in seconds.
The Growth Mechanic: Eliminates signup friction by letting prospects experience real diagnostic value right on the landing page before prompting them to create an account to fix the issues.